Tiger stripes

About Our Campaign

This is more than a campaign. It’s a foundation for impact and building a MizzouMade world. This historic effort is about more than a number — it’s about people, progress and the power to transform lives.

Built on generosity. Driven by impact.

Power the Roar is the most ambitious fundraising campaign in Mizzou’s history, with a bold goal of $2 billion. Uniting alumni, friends and partners, we’re tackling global challenges and creating opportunities to improve lives across Missouri and beyond.

Since its inception, Mizzou has been built on philanthropy — from the founding families who established Missouri’s flagship to the alumni and friends who continue to fuel its rise as a world-class research institution. That same spirit drives this campaign, ensuring generations of Tigers will learn, discover and lead.

Launched on September 5, 2025, Power the Roar is focused on five strategic priorities that elevate Mizzou’s mission and expand its reach. Guided by university leaders and dedicated volunteers, we’re shaping a future only Mizzou can imagine.

Mizzou columns in front of Jesse Hall
Mun Choi

Campaign Leadership

Mun Y. Choi

University of Missouri President

University of Missouri President Mun Y. Choi leads the state’s flagship university system with a singular focus: transforming lives across Missouri and beyond through exceptional education, innovative research and impactful community engagement. Under his leadership, Mizzou has capitalized on its strong momentum as one of the nation’s foremost research universities to achieve the highest graduation rate among Missouri’s public universities, record research investments and top national recognition for value.

With a bold vision for Power the Roar, President Choi is advancing the university’s mission, galvanizing philanthropic support that empowers student success, fuels innovation and positions Mizzou to deliver solutions to society’s most pressing challenges. A proven leader in higher education, he serves in key roles with the Association of Public & Land-Grant Universities and the Southeastern Conference. Guided by pride in Mizzou’s heritage and passion for its future, he inspires Tigers to change the world.

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Chris Smith

Campaign Leadership

Chris Smith

Vice Chancellor for Advancement

Chris Smith leads the University of Missouri’s team of advancement professionals, guiding fundraising and alumni engagement efforts that secure the institution’s future and amplify its impact around the world. With more than two decades of experience in strategic fundraising and nonprofit leadership, she has advanced philanthropy at Mizzou, achieving the highest fundraising year in the university’s history and championing transformative priorities that make a difference in lives across Missouri and beyond. 

With a career rooted in service and vision, Smith recognizes philanthropy is more than generosity — it is a catalyst for discovery, opportunity and change. Under her leadership, the Advancement team is driving Mizzou into its next era of excellence through the bold ambition of Power the Roar, inspiring alumni, friends and partners to connect their passion with the university’s global mission. 

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Paul and Lynn Ann Vogel

Campaign Leadership

Paul & Lynn Ann Vogel

Campaign Co-Chairs

Nationally recognized leaders in law, business and philanthropy, Paul and Lynn Ann Vogel bring vision and passion to their roles as co-chairs of Power the Roar. Together, they co-founded Vogel Law Office in St. Louis, where Paul serves as Managing Partner and Lynn Ann is celebrated as a trailblazer, including her service as president of the Missouri Bar. Paul, a licensed attorney and CPA with three Mizzou degrees, also teaches in the Robert J. Trulaske, Sr. College of Business and the School of Law, mentoring future Tigers. 

Longtime champions of education, health care, and economic opportunity, the Vogels credit Mizzou with shaping their lives and careers. Through their leadership and philanthropy, they are helping to secure the university’s future and inspiring alumni and friends worldwide to join them in advancing Mizzou’s mission of discovery, opportunity, and impact.